UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934


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SENECA FOODS CORPORATION
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SENECA FOODS CORPORATION
 
3736 South Main Street
 
Marion, New York 14505
 
July 2, 20101, 2011
 

 
Dear Shareholder:
 
You are cordially invited to the 20102011 Annual Meeting of Shareholders of Seneca Foods Corporation (the “Company”), to be held on August 5, 20104, 2011 at 1:12:00 p.m.,Noon, Eastern Daylight Time, at the Company’s Offices, 3736 South Main Street, Marion, New York.York 14505.
 
Information about the Annual Meeting is included in the Notice of Annual Meeting of Shareholders and Proxy Statement which follow.
 
It is important that your shares of Common Stock be represented at the Annual Meeting.  Whether or not you plan to attend the Annual Meeting, I urge you to give your immediate attention to voting.  Please review the enclosed materials, sign and date the enclosed proxy card and return it promptly in the enclosed postage-paid envelope.
 
Very truly yours,
 
/s/Kraig H. Kayser
 
KRAIG H. KAYSER
 
President and Chief Executive Officer
 


 
 

 

SENECA FOODS CORPORATION
 
3736 South Main Street
 
Marion, New York 14505
 
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
TO BE HELD ON AUGUST 5, 20104, 2011
 
To the Shareholders:
 
The 20102011 Annual Meeting of Shareholders of Seneca Foods Corporation (the “Company”) will be held at the Company’s Offices, 3736 South Main Street, Marion, New York 14505, on Thursday, August 5, 20104, 2011 at 1:12:00 p.m.,Noon, Eastern Daylight Time, for the following purposes:
 
1.To elect three directors to serve until the Annual Meeting of shareholders in 20132014 and until each of their successors is duly elected and shall qualify;
 
2.To considerprovide an amendment to the Company's Certificate of Incorporation for the purpose of deleting Article 10 thereto;advisory vote on executive compensation;
 
3.  3.To provide an advisory vote on the frequency of future advisory votes on executive compensation;
4.  To ratify the appointment of BDO Seidman,USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 2011;2012; and
 
4.5.  To transact such other business as may properly come before the Annual Meeting or any adjournment thereof.
 
Only shareholders of record at the close of business on June 25, 201024, 2011 are entitled to notice of and to vote at the Annual Meeting and any adjournment thereof.
 
The prompt return of your proxy will avoid delay and save the expense involved in further communication.  The proxy may be revoked by you at any time prior to its exercise, and the giving of your proxy will not affect your right to vote in person if you wish to attend the Annual Meeting.
 
By Order of the Board of Directors
 

/s/                     /s/Jeffrey L. Van Riper
 
JEFFREY L. VAN RIPER
 
Secretary
 
DATED:  July 2, 20101, 2011
 
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Shareholders to be held on August 5, 2010.4, 2011.  This proxy statement, form of proxy and the Company’s annual report are available at http://www.senecafoods.com/companyprofile/investor.shtml.
 

IT IS IMPORTANT THAT THE ENCLOSED PROXY BALLOT BE SIGNED, DATED AND PROMPTLY RETURNED IN THE ENCLOSED ENVELOPE, SO THAT YOUR SHARES WILL BE REPRESENTED WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.

 
 

 

TABLE OF CONTENTS
TABLE OF CONTENTS
1
 5
Information Concerning Directors5
 7
  Independent Directors 7
  Leadership Structure 8
  Board Oversight of Risk Management 8
  Committees and Meeting Data9
  Nominating Procedures 9
  Board Attendance at Meetings 10
  Shareholder Communication With the Board 10
  Report of the Audit Committee 10
 1210 
 1311 
  Compensation Discussion and Analysis 1311 
  Report of the Compensation Committee 1714 
  Summary Compensation Table 1815 
  Grants of Plan-Based Awards in Fiscal Year 20102011 1916 
  Outstanding Equity Awards at 20102011 Fiscal Year-End 1916 
  Option Exercises and Stock Vested in Fiscal Year 20102011 2117 
  Pension Benefits 2117 
  Compensation of Directors 2218 
  Compensation Committee Interlocks 2218 
  Certain Transactions and Relationships 2218 
 2420 
  Security Ownership of Certain Beneficial Owners 2420 
  Security Ownership of Management and Directors2723 
  Section 16(a) Beneficial Ownership Reporting Compliance2924 
2925 
   FUTURE ADVISIORY VOTES ON EXECUTIVE COMPENSATION25 
3026 
  Principal Accountant Fees and Services3126 
 3127 
 3127 
  Proposals for the Company’s Proxy Material 3127 
  Proposals to be Introduced at the Annual Meeting but not Intended to be Included
  in the Company’s Proxy Material 3127 

 
 

 

PROXY STATEMENT
 
QUESTIONS AND ANSWERS
 
ABOUT THE 20102011 ANNUAL MEETING
 
Why did I receive this proxy?
 
 
The Board of Directors of Seneca Foods Corporation (the “Company”) is soliciting proxies to be voted at the Annual Meeting of Shareholders.  The Annual Meeting will be held Thursday, August 5, 2010,4, 2011, at 1:12:00 p.m.,Noon, Eastern Daylight Time, at the Company’s Offices, 3736 South Main Street, Marion, New York.York 14505.  This proxy statement summarizes the information you need to know to vote by proxy or in person at the Annual Meeting.  You do not need to attend the Annual Meeting in person in order to vote.
 
Who is entitled to vote?

All record holders of the Company’s voting stock as of the close of business on June 25, 201024, 2011 (the “Record Date”) are entitled to vote at the Annual Meeting.  As of the Record Date, the following shares of voting stock were issued and outstanding: (i) 9,553,9659,607,809 shares of Class A common stock, $0.25 par value per share (“Class A Common Stock”); (ii) 2,177,9222,127,822 shares of Class B common stock, $0.25 par value per share (“Class B Common Stock”, and together with the Class A Common Stock, sometimes collectively referred to as the “Common Stock”); (iii) 200,000 shares of Six Percent (6%) Cumulative Voting Preferred Stock, $0.25 par value per share (“6% Preferred Stock”); (iv) 407,240 shares of 10% Cumulative Convertible Voting Preferred Stock - Series A, $0.25 stated value per share (“10% Series A Preferred Stock”); and (v) 400,000 shares of 10% Cumulative Convertible Voting Preferred Stock - Series B, $0.25 stated value per share (“10% Series B Preferred Stock”).
 
How many votes do I have?

Each share of Class B Common Stock, 10% Series A Preferred Stock, and 10% Series B Preferred Stock is entitled to one vote on each item submitted to you for consideration.  Each share of Class A Common Stock is entitled to one-twentieth (1/20) of one vote on each item submitted to you for consideration.  Each share of 6% Preferred Stock is entitled to one vote, but only with respect to the election of directors.
 
What does it mean if I receive more than one proxy card?
 
 
It means that you have multiple accounts at the transfer agent or with stockbrokers. Please complete and return all proxy cards to ensure that all your shares are voted.
 


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How do I vote?

·By Mail:Vote, sign, date your card and mail it in the postage-paid envelope.
 
·In Person:At the Annual Meeting.
 
How do I vote my shares that are held by my broker?
 
 
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If you have shares held by a broker, you may instruct your broker to vote your shares by following the instructions that the broker provides to you.
 
What am I voting on?

You will be voting on Proposal One regarding the election of three directors of the Company, Proposal Two regarding a non-binding advisory vote on executive compensation, Proposal Three regarding an non-binding advisory vote on the amendment to the Company’s Certificatefrequency of Incorporationfuture advisory votes on executive compensation, and Proposal ThreeFour regarding the ratification of BDO Seidman,USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 2011.2012.
 
Will there be any other items of business on the agenda?

Pursuant to SEC rules, shareholder proposals must have been received by May 17, 20102011 to be considered at the Annual Meeting.  To date, we have received no shareholder proposals and we do not expect any other items of business.  Nonetheless, in case there is an unforeseen need, your proxy gives discretionary authority to Arthur S. Wolcott and Kraig H. Kayser with respect to any other matters that might be brought before the Annual Meeting.  Those persons intend to vote that proxy in accordance with their best judgment.
 
How many votes are required to act on the proposals?

Pursuant to our Bylaws, provided a quorum is present, directors will be elected by a plurality of all the votes cast at the Annual Meeting with each share of voting stock being voted for as many individuals as there are directors to be elected and for whose election the share is entitled to vote.
 
Approval ofThe non-binding advisory vote on executive compensation will be "approved" if the amendmentvotes cast in favor exceed votes cast against the proposal.  With respect to the Certificate of Incorporation requires the affirmative vote of a majority of the votes entitled tonon-binding advisory vote on the proposal, providedfrequency of future advisory votes on executive compensation, we will consider the option that a quorum is present atreceives the Annual Meeting.most votes to be the option selected by the shareholders.  In either case, these votes are advisory and non-binding on the Board or the Company in any way, and the Board will make its decision based on the interests of the Company.
 
The ratification of the appointment of BDO Seidman,USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 20112012 requires the affirmative vote of a majority of the votes cast on the proposal, provided that a quorum is present at the Annual Meeting.


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How are votes counted?

The Annual Meeting will be held if a quorum is represented in person or by proxy.  The holders of voting shares entitled to exercise a majority of the voting power of the Company shall constitute a quorum at the Annual Meeting.  If you return a signed proxy card, your shares will be counted for the purpose of determining whether there is a quorum.  We will treat failures to vote, referred to as abstentions, as shares present and entitled to vote for quorum purposes.  A withheld vote is the same as an abstention.
 
Broker non-votes occur when proxies submitted by a broker, bank or other nominee holding shares in “street name” do not indicate a vote for a proposal because they do not have discretionary voting authority and have not received instructions as to how to vote on the proposal.  We will treat broker non-votes as shares that are present and entitled to vote for quorum purposes.
 
AbstentionsFor purposes of each proposal, abstentions and broker non-votes, if any, will not be counted as votes cast on a proposal and will have no effect on the result of the vote on Proposals One and Three but is the equivalent of a vote against the Amendment to the Certificate of Incorporation since the approving vote for that proposal is to be measured against all shares entitled to vote.proposal.
 
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What happens if I return my proxy card without voting on all proposals?
 
When the proxy is properly executed and returned, the shares it represents will be voted at the Annual Meeting in accordance with your directions.  If the signed card is returned with no direction on a proposal, the proxy will be voted FOR the nominees for Director, FOR the approval of our 2011 executive compensation, in favor of (FOR) Proposals One, Twoany advisory vote on executive compensation every THREE years and Three.FOR the ratification of the independent registered public accounting firm.
 
Who has paid for this proxy solicitation?

The Company has paid the entire expense of this proxy statement and any additional materials furnished to shareholders.
 
When was this proxy statement mailed?

This proxy statement and the enclosed proxy card were mailed to shareholders beginning on or about July 2, 2010.1, 2011.
 
How can I obtain a copy of this year’s Annual Report on Form 10-K?

A copy of our 20102011 Annual Report to Shareholders, including financial statements for the fiscal year ended March 31, 2010,2011, accompanies this Proxy Statement.  The Annual Report, however, is not part of the proxy solicitation material.  A copy of our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) may be obtained free of charge by writing to Seneca Foods Corporation, 3736 South Main Street, Marion, New York 14505, Attention: Secretary or by accessing the “Investor Information” section of the Company’s website at www.senecafoods.com.
 


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Can I find additional information on the Company’s website?

Yes. Our website is located at www.senecafoods.com.  Although the information contained on our website is not part of this proxy statement, you can view additional information on the website, such as our code of conduct, corporate governance guidelines, charters of board committees and reports that we file with the SEC.  A copy of our code of ethics and each of the charters of our board committees may be obtained free of charge by writing to Seneca Foods Corporation, 3736 South Main Street, Marion, New York 14505, Attention: Secretary.
 

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PROPOSAL ONEONE:: ELECTION OF DIRECTORS
 
In accordance with our Bylaws, the Board of Directors has fixed the number of directors at nine.  The Board of Directors is divided into three classes, as equal in number as possible, having staggered terms of three years each.  Therefore, at this annual meeting three directors will be elected to serve until the annual meeting in 20132014 and until each of their successors is duly elected and shall qualify.
 
The Board of Directors unanimously recommends a vote FOR the election of each of the nominees listed below.  All nominees areMr. Wolcott is currently serving as directorsa director of the Company and other than Mr. Gaylord who was appointed to fill a newly created vacancy on October 29, 2009, were elected at the 20072008 Annual Meeting of Shareholders. Messrs. Call and Hubbard are new nominees to fill the vacancies as a result of the retirement of Robert T. Brady and G. Brymer Humphreys effective immediately prior to this annual meeting.
 
Unless instructed otherwise, proxies will be voted FOR the election of the three nominees listed below.  Although the directors do not contemplate that any of the nominees will be unable to serve prior to the Meeting, if such a situation arises, the enclosed proxy will be voted in accordance with the best judgment of the person or persons voting the proxy.
 
Information Concerning Directors
 
The following biographies of each of the Director nominees, as well as the Directors whose terms continue beyond the Annual Meeting, contains information regarding that person’s principal occupation, tenure with the Company, business experience, other director positions currently held or held at any time during the past five years, and the specific experience, qualifications, attributes or skills that led to the conclusion by the Board of Directors that such person should serve as a Director of the Company.
 

Nominees Standing for Election at the Annual Meeting
 
John P. GaylordPeter R. Call, age 4954 − Mr. Gaylord has operating and management experience in manufacturing and distribution businesses, including experience as President of Jacintoport Terminal Company since 1992.  He currently serves as a director and memberCall is replacing one of the conflicts committee, audit committee, nominating committee and compensation committee of the general partner of Martin Midstream Partners L.P., a publicly traded limited partnership with a diverse set of operations focused primarily in the United States Gulf Coast region.  Mr. Gaylord holds a B.A. from Texas Christian University and an M.B.A. from Southern Methodist University.  He has served as a director of the Company since October 2009.
Susan A. Henry, age 64 − Dr. Henry has served as a director of the Company since 2007two retiring directors and has extensive experience in the management and administration of a large non-profit organization.  She is the Ronald P. Lynch Dean, College of Agriculture and Life Sciences, Cornell University, where she is also a professor in the Department of Molecular Biology and Genetics.  She is completing her second five-year term as Dean in July 2010.  She is not standing for re-appointment and will return to her duties in the Department of Molecular Biology and Genetics.  Prior to her appointment at Cornell, Dr. Henry was dean of science of the Mellon College of Science at Carnegie Mellon University.  Dr. Henry also has exper ience serving on the boards of other publicly-traded companies including as a member of the Board of Directors of Tompkins Financial Corporation and Agrium, Inc., where she serves on the Human Resources and Compensation Committee, and as Chair of the Environmental Health and Safety Committee.  Dr. Henry received her B.S. degree from the University of Maryland and her Ph.D. degree from the University of California at Berkeley.


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Susan W. Stuart, age 55 − Ms. Stuart is a marketing consultant and private investor.  In her role as a consultant, Ms. Stuart brings her knowledge from a broad range of marketing experience.  Ms. Stuart is the daughter of our founder and Chairman, Arthur S. Wolcott.  In addition to her extensive knowledge of the Company, Ms. Stuart controls a significant shareholding interest in the Company.  She haspreviously served as a director of the Company since 1986.  Ms. Stuart received her M.B.A. from the Tuck School of Business at Dartmouth College.
Directors whose Terms Expire in 2011
Robert T. Brady, age 69 − Mr. Brady has served as a director of the Company since 1989 and has significant public company managerial experience and he provides the Board with perspective on financial, operational and strategic matters.  He has been President and Chief Executive Officer of Moog Inc., a publicly traded company that is a designer and manufacturer of high performance, precision motion and fluid controls and control systems for use in aerospace, defense, industrial and medical markets, since 1988.  In 1996, he was elected Chairman of the Board of Moog Inc.  Mr. Brady also serves on the Board of Directors of National Fuel Gas Company, Astronics CorporationSeneca Foods Corporation.  He is being nominated to the Board of Directors due to his vast experience as a large grower of processing vegetables in upstate New York and M&T Bank Corporation.previous board experience with other companies in related industries.  Mr. Brady receive dCall  is President of My-T Acres,  Inc., a vegetable and grain farm. He has been President of Pro-Fac Cooperative, Inc. since 2003 and a member of its board of directors director since 2000.  Mr. Call also serves as president of Farm Fresh First, LLC, and has done so since 2007.  Farm Fresh First, LLC, is an agricultural business that manages fruit and vegetable production and marketing.   Mr. Call also served on the Board of Directors of Birds Eye Foods from 2002-2009.  Mr. Call received his B.S.Bachelor of Science (B.S.) degree from the Massachusetts Institute of Technology and his M.B.A. from Harvard Business School.Cornell University in 1979.
 
G. Brymer HumphreysSamuel T. Hubbard, Jr., age 6961 − Mr. HumphreysHubbard is CFOreplacing one of Humphreys Farm, Inc.the two retiring directors and has not previously served on the Board of Directors of Seneca Foods Corporation.  He is being nominated to the Board of Directors due to his vast experience as a senior executive in both private and public companies over his career. In 1999, Mr. Hubbard was elected President  and Chief Operating Officer (COO) of Genesee Corp., a Nasdaq listed company. He was subsequently elected Chief Executive Officer (CEO) of Genesee and was State Executive Director, USDA Farm Services Agency, New York State Officein late 2000 led a management buyout of Genesee Brewing Company which later became High Falls Brewing Company, LLC. He served as Chairman and CEO of High Falls from 20052001 through 2007 and subsequently as Chairman until 2009.  Mr. Humphreys served as director for two Farm Credit banking institutions from 1986 to 2005.  Mr. HumphreysHubbard has served as CEO of Alling and Cory Company from 1986-1998.  He is currently COO of Homewise, Inc., a directornot-for-profit provider of the Company since 1983 and he provides valuable insight to the Board with respect to the historical and future direction of the Company based on his many years of experienceaffordable housing services including real estate development.  He has served on the Board together withpublic boards of M&T Corp., RGS, Inc. and Genesee Corp.  Mr. Hubbard received a Bachelor of Arts (B.A.) degree. from Denison University and his decadesMaster of experience inBusiness Administration (M.B.A) degree. from the agriculture industry. Mr. Humphreys received his A.A.S. from Morrisville College.University of Rochester.
 
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Arthur S. Wolcott, age 8485 − Mr. Wolcott founded the Company and has served as a director and as the Chairman of the Board of the Company since 1949.  His leadership experience and Company and extensive industry knowledge provide valuable insight to the Board of Directors in formulating and executing the Company’s strategy.  In 2008, Mr. Wolcott received the Forty-Niner Service Award, the food processing industry’s highest award in 2008 in recognition of his career spanning six decades in the food processing industry.  Mr. Wolcott graduated from Cornell University with a B.A. degree in Economics and is currently on the President's Council of Cornell University.  He is the father of Susan W. Stuart, a director of the Company.
 
Directors whose Terms Expire in 2012
 
Arthur H. Baer, age 6364 − Mr. Baer served as a director of the Company since 1998. He has served as the Chairman of the Board of Supervisors of Columbia County, New York from  January 2008 to December 2009 and is currently Budget Officer since January 2010.  Mr. Baer’s business background also includes experience in managing businesses, senior leadership development and the evaluation of strategic opportunities and challenges.  He was President of Hudson Valley Publishing from 2003 to 2008 and also held the position from 1998 to 1999.  He was President of Arrow Electronics Europe from 2000 to 2002 and President of XYAN Inc. from 1996 to 1998.  He holds a B.A. and M.B.A. from Columbia University.
 


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Kraig H. Kayser, age 4950 − Mr. Kayser is the President and Chief Executive Officer of the Company and has served in that capacity since 1993.  From 1991 to 1993 he was Chief Financial Officer of the Company.  He has served as a director of the Company since 1985.  Mr. Kayser has served as an officer and/or director of the Company for over 25 years, providing continuity of executive leadership through all phases of the food processing industry and economic cycles. Mr. Kayser is also a director of Moog Inc. where he serves on the Audit Committee and the Nominating and Governance Committee.  He received a B.A. from Hamilton College and an M.B.A. from Cornell Unive rsity.University.
 
Thomas Paulson, age 5455 − Mr. Paulson has served as a director of the Company since 2004.  He has significant experience in financial reporting and financial controls as a chief financial officer.  Mr. Paulson has been the Chief Financial Officer of Tennant Corporation, an industrial cleaning company, since 2006 and he was Chief Financial Officer of Innovex, Inc., a supplier of flexible circuits and assemblies, from February 2001 to March 2006.  In addition, he was Vice President of Finance of The Pillsbury Company from 1998-2000.  In these roles, Mr. Paulson was involved in numerous merger and acquisition transactions and financing transactions. Mr. Paulson serves on the Board of Directors of Merisant Inc. and also serves on their Audit Committee. Mr. Paulson received his B.A. and M.B.A from the University of St. Thomas.
 
Directors whose Terms Expire in 2013
John P. Gaylord, age 50 − Mr. Gaylord has operating and management experience in manufacturing and distribution businesses, including experience as President of Jacintoport Terminal Company since 1992.  He currently serves as a director and member of the conflicts committee, audit committee, nominating committee and compensation committee of the general partner of Martin Midstream Partners L.P., a publicly traded limited partnership with a diverse set of operations focused primarily in the United States Gulf Coast region.  Mr. Gaylord holds a B.A. from Texas Christian University and an M.B.A. from Southern Methodist University.  He has served as a director of the Company since October 2009.
Susan A. Henry, age 65 − Dr. Henry has served as a director of the Company since 2007 and has extensive experience in the management and administration of a large non-profit organization.  She is the Ronald P. Lynch Dean, College of Agriculture and Life Sciences, Cornell University, where she is also a professor in the Department of Molecular Biology and Genetics.  She is completing her second five-year term as Dean in July 2010.  She is not standing for re-appointment and will return to her duties in the Department of Molecular Biology and Genetics.  Prior to her appointment at Cornell, Dr. Henry was dean of science of the Mellon College of Science at Carnegie Mellon University.  Dr. Henry also has experience serving on the boards of other publicly-traded companies including as a member of the Board of Directors of Tompkins Financial Corporation and Agrium, Inc., where she serves on the Human Resources and Compensation Committee, and as Chair of the Environmental Health and Safety Committee.  Dr. Henry received her B.S. degree from the University of Maryland and her Ph.D. degree from the University of California at Berkeley.
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Susan W. Stuart, age 56 − Ms. Stuart is a marketing consultant and private investor.  In her role as a consultant, Ms. Stuart brings her knowledge from a broad range of marketing experience.  Ms. Stuart is the daughter of our founder and Chairman, Arthur S. Wolcott.  In addition to her extensive knowledge of the Company, Ms. Stuart controls a significant shareholding interest in the Company.  She has served as a director of the Company since 1986.  Ms. Stuart received her M.B.A. from the Tuck School of Business at Dartmouth College.

BOARD GOVERNANCE

Independent Directors
 
Under the NASDAQ Global Market listing standards, at least a majority of the Company’s directors and all of the members of the Company’s Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee must meet the test of “independence” as defined by NASDAQ.  The NASDAQ standards provide that, to qualify as an “independent” director, in addition to satisfying certain criteria, the Board of Directors must affirmatively determine that a director has no relationship which would interfere with the exercise of independent judgment in carrying out the responsibilities of a director.  The Board of Directors has determined that each current directorDirector nominee and nominee for director,Director whose term will continue beyond the Annual Meeting, other than Mr. Wolcott, th ethe Company’s Chairman, his daughter, Ms. Stuart, Mr. Kayser, the Company’s President and Chief Executive Officer, and Mr. HumphreysCall, is “independent” as defined by the listing standards of the NASDAQ Global Market.
 
In making its determination with respect to Mr. Humphreys,Call, the Board considered his relationship with the Company as fully described in “Certain Transactions and Related Relationships” below on page 21.  It concluded that Mr. HumphreysCall does not satisfy the criteria under NASDAQ standards inasmuch as the Company purchased $319,000 of raw vegetables from Mr. HumphreysMy-T Acres, Inc., under an armsarm's length contract, above the $200,000 threshold permitted under the NASDAQ standards in determining “independence”.
 

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With respect to the five independent directors and nominees, there are no transactions, relationships or arrangements not requiring disclosure pursuant to Item 404(a) of Regulation S-K that were considered by the Board in determining that these individuals are independent under the NASDAQ listing standards.
 
Leadership Structure
 
Mr. Wolcott serves as the Chairman of the Board of Directors and has served in that capacity since 1949.  Mr. Kayser serves as the Chief Executive Officer and has served in that capacity since 1993.  Our Board of Directors has no specific policy regarding separation of the offices of Chairman of the Board and Chief Executive Officer.  Although our bylaws permit the Chairman to serve as Chief Executive Officer, our Board has determined that separating these positions is currently in the best interest of the Company and our shareholders.  As Chief Executive Officer, Mr. Kayser focuses on the strategy, leadership and day-to-day execution of our business plan while Mr. Wolcott provides oversight, direction and leadership to the Board.
 
Our Board of Directors believes that it is able to effectively provide independent oversight of the Company’s business and affairs, including the risks we face, without an independent Chairman through the composition of our Board of Directors, the strong leadership of the independent Directors and the independent committees of our Board of Directors, and the other corporate governance structures and processes already in place.  Five of the nine current Directors are independent under the NASDAQ listing standards.  All of our Directors are free to suggest the inclusion of items on the agenda for meetings of our Board of Directors or raise subjects that are not on the agenda for that meeting.  In addition, our Board of Directors and each committee have complete and open access to any member of managem entmanagement and the authority to retain independent legal, financial and other advisors as they deem appropriate without consulting or obtaining the approval of any member of management.  Our Board of Directors also holds regularly scheduled executive sessions of only non-management Directors in order to promote discussion among the non-management Directors and assure independent oversight of management.  Moreover, our Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee, all of which are comprised entirely of independent Directors, also perform oversight functions independent of management.
 
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Board Oversight of Risk Management
 
The Company believes that its leadership structure allows the Directors to provide effective oversight of the Company’s risk management function by receiving and discussing regular reports prepared by the Company’s senior management on areas of material risk to the Company, including market conditions, matters affecting capital allocation, compliance with debt covenants, significant regulatory changes that may affect the Company’s business operations, access to debt and equity capital markets, existing and potential legal claims against the Company and various other matters relating to the Company’s business.  Additionally, the Board of Directors administers its risk oversight function through (i) the required approval by the Board of Directors (or a committee thereof) of significant transactions and other decisions, including, among others, major acquisitions and divestitures, new borrowings and the appointment and retention of the Company’s senior management, (ii) the coordination of the direct oversight of specific areas of the Company’s business by the Compensation, Audit and Corporate Governance and Nominating Committees, and (iii) periodic reports from the Company’s auditors and other outside consultants regarding various areas of potential risk, including, among others, those relating to the Company’s internal control over financial reporting.


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Committees and Meeting Data
 
The Board of Directors has a standing Audit Committee, Compensation Committee and Corporate Governance and Nominating Committee.  Each member of each of these committees is “independent” as that term is defined in the NASDAQ Global Market listing standards.  The Board has adopted a written charter for each of these committees, which is available on our website at www.senecafoods.com.
 
The Audit Committee currently consists of Messrs. Baer, Brady, Gaylord and Paulson.  The Audit Committee met four times during the fiscal year ended March 31, 2010.2011.  The Audit Committee is directly responsible for the engagement of independent auditors, reviews with the auditors the scope and results of the audit, reviews with management or the internal auditors the scope and results of the Company’s internal auditing procedures, reviews the independence of the auditors and any non-audit services provided by the auditors, reviews with the auditors and management the adequacy of the Company’s system of internal accounting controls and makes inquiries into other matters within the scope of its duties.  Messrs. Baer, Brady, and Paulson have been designated as the Company’s “audit committee financial experts” in a ccordanceaccordance with the SEC rules and regulations.  If elected, Mr. Hubbard will be appointed to the Audit Committee and will be designated as an "audit committee financial expert."  Shareholders should understand that this designation is a disclosure requirement of the SEC related to the member’s experience and understanding with respect to certain accounting and auditing matters. The designation does not impose any duties, obligations or liability that are greater than are generally imposed on them as members of the Audit Committee and the Board, and this designation as an audit committee financial expert pursuant to this SEC requirement does not affect the duties, obligations or liability of any member of the Audit Committee or the Board.  See “Report of the Audit Committee” below.
 
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The Compensation Committee consists of Messrs. Paulson, Gaylord and Dr. Henry.  The Compensation Committee’s function is to review and recommend to the Board of Directors appropriate executive compensation policy and compensation of the Company’s directors and officers.  The Compensation Committee also reviews and makes recommendations with respect to executive and employee benefit plans and programs.  The Compensation Committee met two times during the fiscal year ended March 31, 2010.2011.
 
The Corporate Governance and Nominating Committee currently consists of Messrs. Brady, Paulson and Dr..Dr. Henry.  If elected, Mr. Hubbard will be appointed to the Corporate Governance and Nominating Committee.  The responsibilities of the Corporate Governance and Nominating Committee include assessing Board membership needs and identifying, screening, recruiting, and presenting director candidates to the Board, implementing policies regarding corporate governance matters, making recommendations regarding committee memberships and sponsoring and overseeing performance evaluations for the Board as a whole and the directors. The Corporate Governance and Nominating Committee met two times during the fiscal year ended March 31, 2010.2011.
 
Nominating Procedures
 


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The Board has not adopted specific minimum criteria for director nominees and although the Company does not have a formal policy or guidelines regarding diversity, the Company recognizes the value of having a Board that encompasses a broad range of skills, expertise, contacts, industry knowledge and diversity of opinion.  The Corporate Governance and Nominating Committee identifies nominees by first evaluating the current members of the Board of Directors willing to continue in service.  Current members of the Board with skills and experience that are relevant to the Company’s business and who are willing to continue in service are considered for re-nomination.  If any member of the Board does not wish to continue in service, or if the Corporate Governance and Nominating Committee decides not to nomi natenominate a member for re-election, the Corporate Governance and Nominating Committee first considers the appropriateness of the size of the Board.  If the Corporate Governance and Nominating Committee determines the Board seat should remain and a vacancy exists, the Corporate Governance and Nominating Committee considers factors that it deems are in the best interests of the Company and its shareholders in identifying and evaluating a new nominee.  The Corporate Governance and Nominating Committee will consider nominees suggested by incumbent Board members, management and shareholders.
 
Shareholder recommendations must be in writing and addressed to the Chairman of the Corporate Governance and Nominating Committee, c/o Corporate Secretary, 3736 South Main Street, Marion, New York 14505, and should include a statement setting forth the qualifications and experience of the proposed candidates and basis for nomination.  Any person recommended by shareholders of the Company will be evaluated in the same manner as any other potential nominee for director.
 
Board Attendance at Meetings
 
The Board of Directors held four meetings during the fiscal year ended March 31, 2010.2011.  Each director attended at least 75% of the aggregate of the total number of meetings of the Board of Directors and meetings held by all committees of the Board of Directors on which he or she served.  Each director is expected to attend the Annual Meeting of shareholders.  In 2009,2010, the Annual Meeting of Shareholders was attended by all eight directors who were serving ofon the Board at that time.
 
Shareholder Communication With the Board
 
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The Company provides an informal process for shareholders to send communications to the Board of Directors.  Shareholders who wish to contact the Board of Directors or any of its members may do so in writing to Seneca Foods Corporation, 3736 South Main Street, Marion, New York 14505.  Correspondence directed to an individual board member will be referred, unopened, to that member.  Correspondence not directed to a particular board member will be referred, unopened, to the Chairman of the Audit Committee.
 
Report of the Audit Committee
 
The following Report of the Audit Committee does not constitute soliciting material and should not be deemed filed or incorporated by reference into any other filing by the Company under the Securities Act of 1933 or the Securities Exchange Act of 1934 except to the extent the Company specifically incorporates this Report by reference therein.
 


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The Audit Committee of the Company is composed of four directors, each of whom meets the current independence and experience requirements of the NASDAQ Global Market and the SEC.  The Audit Committee operates under a written charter which was adopted on May 27, 2004.  A complete copy of the Audit Committee charter is available on the Company’s website at www.senecafoods.com.  The Board has determined that Arthur H. Baer, is anRobert T. Brady, and Thomas Paulson are designated as the Company's “audit committee financial expert”experts” as defined in the current rules of the SEC.
 
Management is primarily responsible for the Company’s financial statements and reporting process.  BDO Seidman,USA, LLP (BDO USA) is responsible for performing an independent audit of the Company's financial statements and internal control over the financial statementsreporting in accordance with the standards of the Public Company Accounting Oversight Board and issuing a report on those statements and internal controlscontrol over those financial statements.reporting.  The Audit Committee’s responsibilities include oversight of the Company’s independent registered public accounting firm and internal audit department, as well as oversight of the Company’s financial reporting process on behalf of the full Board of Directors.  It is not the duty or the responsibility of the Audit Committee to conduct auditing or accou ntingaccounting reviews or related procedures.
 
The Audit Committee meets at least quarterly and at such other times as it deems necessary or appropriate to carry out its responsibilities.  Those meetings include, whenever appropriate, executive sessions with BDO SeidmanUSA without management being present.  The Audit Committee met four times during the fiscal year ended March 31, 2010.2011.  In the course of fulfilling its oversight responsibilities, the Audit Committee met with management, internal audit personnel and BDO SeidmanUSA to review and discuss all annual financial statements and quarterly operating results prior to their issuance.  Management advised the Audit Committee that all financial statements were prepared in accordance with GAAP.  The Audit Committee also discussed with BDO SeidmanUSA matters required to be discussed, pursuant to S tatementStatement on Auditing Standards No. 61, Communication with Audit Committees, as amended, including the reasonableness of judgments and the clarity and completeness of financial disclosures.  In addition, the Audit Committee discussed with BDO SeidmanUSA matters relating to its independence and has received from BDO SeidmanUSA the written disclosures and letter required by the Independence StandardsPublic Company Accounting Oversight Board Standard No. 1,3526, Independence DiscussionsCommunication with Audit Committees.Committees Concerning Independence .
 
On the basis of the reviews and discussions the Audit Committee has had with BDO SeidmanUSA and management, the Audit Committee recommended to the Board of Directors that the Board approve the inclusion of the Company’s audited financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2010,2011, for filing with the SEC.
 
Submitted by:
 
THE AUDIT COMMITTEE
 
Arthur H. Baer, Chair
 
Robert T. Brady
 
John P. Gaylord
 
Thomas Paulson
 

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EXECUTIVE OFFICERS
 
The following provides certain information regarding our executive officers.  Each individual’s name and position with the Company is indicated.  In addition, the principal occupation and business experience for the past five years is provided for each officer and, unless otherwise stated, each person has held the position indicated for at least the past five years.
 
Arthur S. Wolcott, age 8485 − Mr. Wolcott has served as the Chairman of the Board of the Company since 1949.
 
Kraig H. Kayser, age 4950 − Mr. Kayser is the President and Chief Executive Officer of the Company and has served in that capacity since 1993.  From 1991-1993 he served as the Company’s Chief Financial Officer.
 
Roland E. Breunig, age 58−59 − Mr. Breunig has served as the Company’s Senior Vice President and Chief Financial Officer since September 2006 and Treasurer since February 2007.  From June 2003 to September 2006, Mr. Breunig was a consultant operating as an independent contractor with Robert Half Management Consultants.  During 2003 and part of 2004, Mr. Breunig was a consultant at Heartland Consulting.  From 1999 to 2003, Mr. Breunig was Chief Financial Officer, Secretary and Treasurer at HeartLand Airlines, LLC.
 
Paul L. Palmby, age 48 − Mr. Palmby has been Executive Vice President and Chief Operating Officer of the Company since 2006.  Prior to that, he served as President of the Vegetable Division of the Company from 2005 to 2006 and Vice President of Operations of the Company from 1999-2004.  Mr. Palmby joined the Company in March 1987.
 
Carl A. Cichetti, age 5253 − Mr. Cichetti has served as  Senior Vice President Technology and Planning since 2009 and Chief Information Officer of the Company since 2006.  He was a Senior Consultant of Navint (Technology Consulting) from 2004-2005 and Senior Vice President of Technology of Citigroup from 2001-2004.
 
Dean E. Erstad, age 4748 − Mr. Erstad has been Senior Vice President of Sales and Marketing of the Company since 2001 and Vice President of Private Label Sales during 2000.
 
John D. Exner, age 4849 − Mr. Exner has been General Counsel of the Company since 2006.2006 and Assistant Secretary since 2007.  He was Legal Counsel/Vice President from 1991-2002 and Legal Counsel/President from 2002 to 2005 of Midwest Food Processors Association, Inc.
 
Cynthia L. Fohrd, age 4748 − Ms. Fohrd has been Senior Vice President and Chief Administrative OfficerOffice of the Company since 2007.  Ms. Fohrd has held various positions since joining the Company in 1988 including Financial Analyst, Internal Auditor, Risk Management and Vice President of Human Resources.
 
Jeffrey L. Van Riper, age 5354 − Mr. Van Riper has been Vice President since 2008 and Corporate Controller, Principal Accounting Officer and Secretary of the Company since 1986.  He joined the Company as Accounting Manager in 1978.
 
Sarah S. Mortensen, age 66 − Ms. Mortensen has been Assistant Secretary since 1986.  She joined the Company as Administrative Assistant in 1968.

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COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS
 
Compensation Discussion and Analysis
 
Overview
 
This section discusses our policies and practices relating to executive compensation and presents a review and analysis of the compensation earned during the fiscal year ended March 31, 20102011 by our Chief Executive Officer, or CEO, our Chief Financial Officer, or CFO, and our three other most-highly compensated executive officers, to whom we refer collectively in this proxy statement as the “named executive officers.”  The amounts of compensation earned by these executives are detailed in the Fiscal Year 20102011 Summary Compensation Table and the other tables which follow it.  The purpose of this section is to provide you with more information about the types of compensation earned by the named executive officers and the philosophy and objectives of our executive compensation programs and practices.
 
Authority of the Compensation Committee; Role of Executive Officers
 
The Compensation Committee of the Board of Directors (the “Committee”) consists of Messrs. Paulson, and Gaylord and Dr. Henry.  Mr. Paulson, who has served on the Board of Directors since 2004, is the Committee Chairman.  Each member of the Committee qualifies as an independent director under NASDAQ National Market listing standards.  The Committee operates under a written charter adopted by the Board.  A copy of the charter is available at www.senecafoods.com under “Corporate Governance.”  The Committee meets as often as necessary to perform its duties and responsibilities.  The Committee held two meetings during fiscal year 20102011 and has held one meeting so far during fiscal year 2011.2012.  The Committee also regularly meets in executive session without management.  The Committee has never engaged a compensation consultant to assist it in developing compensation programs.
 
The Committee is authorized by our Board of Directors to oversee our compensation and employee benefit practices and plans generally, including our executive compensation, incentive compensation and equity-based plans.  The Committee may delegate appropriate responsibilities associated with our benefit and compensation plans to members of management.  The Committee has delegated certain responsibilities with regard to our Pension Plan and 401(k) Plan to an investment committee consisting of members of management.  The Committee also has delegated authority to our President and CEO to designate those employees who will participate in our Executive Profit Sharing Bonus Plan; provided, however, that the Committee is required to approve participation in such plan by any of our executive officers.
 
The Committee approves the compensation of our CEO.  Our CEO develops and submits to the Committee his recommendation for the compensation of each of the other executive officers in connection with annual merit reviews of their performance.  The Committee reviews and discusses the recommendations made by our CEO and approves the compensation for each named executive officer for the coming year.  No corporate officer, including our CEO, is present when the Committee determines that officer’s compensation.  In addition, our Chief Financial Officer and other members of our finance staff assist the Committee with establishing performance target levels for our Executive Profit Sharing Bonus Plan, as well as with the calculation of actual financial performance and comparison to the perfor manceperformance targets, each of which actions requires the Committee’s approval.

 

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Philosophy and Objectives
 
Our philosophy for the compensation of all of our employees, including the named executive officers, is to value the contribution of our employees and share profits through broad-based incentive arrangements designed to reward performance and motivate collective achievement of strategic objectives that will contribute to our Company’s success.  The primary objectives of the compensation programs for our named executive officers are to:
 
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·attract and retain highly-qualified executives,
 
·motivate our executives to achieve our business objectives,
 
·reward our executives appropriately for their individual and collective contributions, and
 
·align our executives’ interests with the long-term interests of our shareholders.
 
Our compensation principles are designed to complement and support the Company’s business strategy.  The canned fruit and vegetable business is highly competitive, and the principal customers are major food chains and food distributors with strong negotiating power as to price and other terms.  Consequently, our success depends on an efficient cost structure (as well as quality products) which enables us to provide favorable prices to the customers and acceptable margins for the Company.
 
However, an important purpose of our compensation policies is to enable the Company to retain highly valued employees.  Our senior management monitors middle and senior management attrition and endeavors to be sufficiently competitive as to salary levels so as to attract and retain highly valued managers.  Consequently, the Company has been flexible in awarding compensation, and expects to remain so, to facilitate attracting and retaining quality management personnel.
 
Elements of Executive Compensation for Fiscal Year 20102011
 
Base Salary.  The base salary of each of our named executive officers is reviewed by the Committee at the beginning of each fiscal year as part of the overall annual review of executive compensation.  During the review of base salaries, the Committee considers the executive’s qualifications and experience, scope of responsibilities and future potential, the goals and objectiveobjectives established for the individual, his or her past performance and competitive salary practices both internally and externally.  In addition to the annual reviews, the base salary of a particular executive may be adjusted during the course of a fiscal year, for example, in connection with a promotion or other material change in the executive’s role or responsibilities .responsibilities.  During fiscal year 2010,2011, each of the named executive officers received a merit3% cost-of-living increase to his base salary in May 2009.2010.
 


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As a general rule, base salaries for the named executive officers are set at a level which will allow us to attract and retain highly-qualified executives.  Many of our competitors are family-owned businesses operating in rural areas, where compensation rates and salary expectations are below the urban levels.  However, most of our executive officers also live and work in rural locations, inasmuch as the Company believes that its facilities (some of which include executive offices) should be located in the agricultural areas that produce the crops processed by the Company.  Although the compensation level of our executive officers is generally in the upper end of executive compensation in these localities, they are below the compensation levels for comparable positions in most public companies with sales comparable to those of the Company.
 
For Mr. Kayser, our CEO, the Committee concluded that a base salary of $489,389$504,071 was appropriate in this regard effective May 1, 2010.2011.  The Committee similarly determined the appropriate base salary of each of our named executive officers as set forth in the Summary Compensation Table.
 
Executive Profit Sharing Bonus Plan.  The Executive Profit Sharing Bonus Plan is generally available to officers and certain key corporate employees.  An annual incentive bonus is payable based upon the Company’s performance, and aligns the interests of executives and employees with those of our shareholders.  The Executive Profit Sharing Bonus Plan links performance incentives for management and key employees to increases in shareholder value and promotes a culture of high performance and ownership in which members of management are rewarded for achieving operating efficiencies, reducing costs and improving profitability.
 
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The Executive Profit Sharing Bonus Plan became effective April 1, 2006.  Under the Plan, annual incentive bonuses are paid based on achieving the performance criteria set for the Company.  The bonuses for officers and certain key corporate employees are distributed at the sole discretion of our CEO upon approval of such bonuses by the Committee.  The Executive Profit Sharing Bonus Plan was amended on May 29, 2008 to reflect the Company’s decision to adopt LIFO (Last-In, First-Out) inventory accounting, and payments under the Plan shall be made as if the Company had remained on a FIFO (First-In, First-Out) inventory accounting basis.  The Executive Profit Sharing Bonus Plan was amended in January 2010 to allow participants to elect a portion of the bonus to be paid in company stock in lieu of cash payment, upon approval of the Committee.
 
The performance criteria established under the Executive Profit Sharing Bonus Plan requires the Company’s pre-tax profits for a fiscal year to equal or exceed a specific bonus target plus the aggregate bonus amounts calculated under the Plan.  Each bonus target under the Executive Profit Sharing Bonus Plan is expressed as a percentage of the consolidated net worth of the Company as stated in the annual report for the prior fiscal year.  Additionally, each bonus target corresponds to a potential bonus payment calculated as a percentage of the employee’s base salary earned during the fiscal year.  The following table sets forth the bonus targets and potential bonus payments established under the Executive Profit Sharing Bonus Plan for fiscal year 2010.


15


2011.
 
Bonus Target
Potential Bonus Payment
(Percent of Base Salary)
7.5%10%
10%15%
12.5%20%
15%25%
20%50%

For fiscal year 2010,2011, the Company’s pre-tax profits on a FIFO basis exceeded 20% ofdid not meet the Company’s consolidated net worth at the end of the prior fiscal yearminimum bonus target and a total of $819,423therefore no bonus was earned by eligible employees under the Executive Profit Sharing Bonus Plan.  With respect to the named executive officers, the bonuses set forth in the Summary Compensation Table under the heading “Non-Equity Incentive Plan Compensation” were paid as part of fiscal year 2010 compensation.accrued or paid.
 
Equity Based Incentive Awards.  On August 10, 2007, the shareholders approved the 2007 Equity Incentive Plan to align the interests of management and shareholders through the use of stock-based incentives that result in increased stock ownership by management.  Executive management’s view of the Plan is that it is important to allow us to continue to attract and retain key talent and to motivate executive and other key employees to achieve the Company’s goals.  The Company granted 3,7443,760 shares of restricted stock awards under the Plan to key employees in fiscal year 2010.2011.  Provided that the participant remains employed by the Company, these shares of restricted stock will vest equally over a four-year period.  The Com pensationCompensation Committee did not consider making any awards to Messrs. Wolcott and Kayser under the Plan, inasmuch as the Wolcott and Kayser families own substantial stockholdings in the Company.  Messrs. Wolcott and Kayser concurred in that judgment.
 
Retirement Programs.  Our executive officers are entitled to participate in the Company’s Pension Plan, which is for the benefit of all employees meeting certain eligibility requirements.  Effective August 1, 1989, the Company amended the Pension Plan to provide improved pension benefits under an excess formula.  The excess formula for the calculation of the annual retirement benefit is: total years of credited service (not to exceed 35) multiplied by the sum of (i) 0.6% of the participant’s average salary (five highest consecutive years, excluding bonus), and (ii) 0.6% of the participant’s average salary in excess of his or her compensation covered by Social Security.
 
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Participants who were employed by the Company prior to August 1, 1988, are eligible to receive the greater of their benefit determined under the excess formula or their benefit determined under the offset formula as of July 31, 1989.  The offset formula is: (i) total years of credited service multiplied by $120, plus (ii) average salary multiplied by 25%, less 74% of the primary Social Security benefit.  The maximum permitted annual retirement income under either formula is $160,000.  See “Pension Benefits” below for further information regarding the number of years of service credited to each of the named executive officers and the actuarial present value of his accumulated benefit under the Pension Plan.
 


16

We also have a 401(k) Plan pursuant to which the Company makes matching and discretionary contributions for eligible employees.  The Company matching contributions to the named executive officers’ 401(k) Plan accounts are included in the Summary Compensation Table under the heading “Other Compensation.”
 
Other Compensation.  The Company also provides health insurance, term life insurance, and short-term disability benefits that do not discriminate in scope, terms or operation in favor of our executive officers and are therefore not included in the Summary Compensation Table for the named executive officers.
 
Other Compensation Policies
 
Internal Pay Equity.  The Committee believes that internal pay equity is an important factor to be considered in establishing compensation for our officers.  The Committee has not established a policy regarding the ratio of total compensation of our CEO to that of the other officers, but it does review compensation levels to ensure that appropriate equity exists.  The Committee intends to continue to review internal pay equity and may adopt a formal policy in the future if it deems such a policy to be appropriate.
 
Compensation Deductibility Policy.  Under Section 162(m) of the Internal Revenue Code of 1986, as amended, the Company may not receive a federal income tax deduction for compensation paid to the CEO or any of the four other most highly compensated executive officers to the extent that any of the persons receive more than $1,000,000 in compensation in any one year.  However, if the Company pays compensation that is “performance-based” under Section 162(m), the Company can receive a federal income tax deduction for the compensation paid even if such compensation exceeds $1,000,000 in a single year.  None of our executive officers received more than $1,000,000 in compensation during fiscal year 20102011 or any prior year, so Section 162(m) has not been applicable to the Company.  To maintain flexibility in compensating executive officers in a manner designed to promote varying corporate goals, the Committee has not adopted a policy that all compensation must be deductible on the Company’s federal income tax returns.
 
No Stock Options.  The Company has never awarded stock options to any officer or employee, and it does not presently contemplate initiating any plan or practice to award stock options.
 
Timing of Grants.  The Committee anticipates that stock awards to the Company’s officers under the 2007 Equity Incentive Plan will typically be granted annually in conjunction with the review of the individual performance of each officer.  This review will take place at a regularly scheduled meeting of the Compensation Committee.
 
Report of the Compensation Committee
 
The following Report of the Compensation Committee does not constitute soliciting material and should not be deemed filed or incorporated by reference into any other filing by the


17

Company under the Securities Act of 1933 or the Securities Exchange Act of 1934 except to the extent the Company specifically incorporates this Report by reference therein.
 
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The Compensation Committee of the Company has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and in the Company’s Annual Report on Form 10-K for the Fiscal Year Ended March 31, 2010.2011.
 
THE COMPENSATION COMMITTEE
 
Thomas Paulson, Chair
 
Susan A. Henry
 
John P. Gaylord
 
Summary Compensation Table
The following table summarizes, for the fiscal year ended March 31, 2010, 2009 and 2008, the amount of compensation earned by the named executive officers.
 Summary Compensation Table                
                  
 The following table summarizes, for the fiscal year ended March 31, 2011, 2010 and 2009, the amount of compensation earned by the named executive officers. 
                  
Name and Principal PositionYear Salary  Stock Awards (1)  Non-Equity Incentive Plan Compensation  All Other Compensation (2)  Total 
                  
 Arthur S. Wolcott2011  $488,201  $-  $-  $-  $488,201 
 Chairman of the Board2010   473,982   -   237,658   -   711,640 
  2009   459,639   -   230,648   -   690,287 
                       
 Kraig H. Kayser2011  $488,201  $-  $-  $4,900  $493,101 
 President and Chief Executive Officer2010   473,538   -   237,658   4,900   716,096 
  2009   459,003   -   230,648   4,600   694,251 
                       
 Roland E. Breunig2011  $198,394  $12,500  $-  $4,900  $215,794 
 Chief Financial Officer2010   192,438   12,500   96,542   4,900   306,380 
  2009   186,628   12,500   93,730   4,469   297,327 
                       
 Paul L. Palmby2011  $300,765  $50,000  $-  $5,109  $355,874 
 Chief Operating Officer2010   291,024   50,000   146,003   4,913   491,940 
  2009   281,942   50,000   141,750   4,600   478,292 
                       
 Dean E. Erstad2011  $209,080  $-  $-  $1,239  $210,319 
 Senior Vice President, Sales2010   202,800   -   101,742   5,394   309,936 
 and Marketing2009   196,576   -   98,779   4,600   299,955 
 _______________                     
(1)Represents the total grant date fair value of stock awards on the date of the award. The fair values of these awards were based on the closing price of the Company’s Class A common stock as reported on the Nasdaq Global Market on the date of grant. 
                       
(2)
 
Company’s matching contribution to its 401(k) Plan for each named executive officer and the amount of premium paid by the Company for group term life insurance on the named executive officer’s life. The value of perquisites and other personal benefits are not shown in the table because the aggregate amount of such compensation, if any, is less than $10,000 for each named executive officer. 

Name and Principal PositionYearSalary
Stock Awards
(1)
Non-Equity Incentive Plan CompensationAll Other Compensation (2)Total
Arthur S. Wolcott
Chairman of the Board
2010
2009
2008
$473,982
459,639
440,356
$��           -
-
-
$237,658
230,648
88,285
$          -
 -
-
$711,640
690,287
528,641
Kraig H. Kayser
President and Chief Executive Officer
2010
2009
2008
$473,538
459,003
440,356
$            -
 -
-
$237,658
230,648
88,285
$ 4,900
  4,600
4,500
$716,096
694,251
533,141
Roland E. Breunig
Chief Financial Officer
2010
2009
2008
$192,438
186,628
176,346
$  12,500
12,500
12,500
$ 96,542
93,730
36,050
$ 3,939
4,469
11,798
$305,419
297,327
236,694
Paul L. Palmby
Chief Operating Officer
2010
2009
2008
$291,024
281,942
258,974
$  50,000
50,000
50,000
$146,003
141,750
54,000
$ 4,913
4,600
4,669
$491,940
478,292
367,643
Dean E. Erstad
Senior Vice President, Sales
2010
2009
2008
$202,800
196,576
181,248
$            -
-
-
$101,742
98,779
37,810
$ 5,394
4,600
4,505
$309,936
299,955
223,563
_______________
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(1)Represents the total grant date fair value of stock awards on the date of the award.  The fair values of these awards were based on the closing price of the Company's Class A common stock as reported on the Nasdaq Global Market on the date of grant.

 Grants of Plan-Based Awards in Fiscal Year 2011    
        
      All Other Stock Awards: Number of Shares of Stock 
      Grant Date Fair Value of Stock Awards
   Estimated Possible Payouts Under Non-Equity Incentive Plan Awards (1)
   
 NameGrant DateThresholdTargetMaximum  
        
 Arthur S. WolcottApril  1, 2010$48,939$97,878$244,695  
   Chairman of the Board      
        
 Kraig H. KayserApril  1, 2010$48,939$97,878$244,695  
   President and Chief Executive      
   Officer      
        
 Roland E. BreunigApril  1, 2010$19,888$39,775$99,439  
   Chief Financial OfficerAugust  10, 2010   470 $12,500
        
 Paul L. PalmbyApril  1, 2010$30,076$60,153$150,382  
   Chief Operating OfficerAugust  10, 2010   1,880 $50,000
        
 Dean E. ErstadApril  1, 2010$20,959$41,918$104,795  
   Senior Vice President, Sales      
   and Marketing      
        
(1)Represents the possible payouts under the Company’s Executive Profit Sharing Bonus Plan discussed in further detail on pages 15-16.  For fiscal year 2011, the Company’s pre-tax profits on a FIFO basis did not meet the minimum bonus target and therefore no bonus was accrued or paid.

 (2)
The amount shown in this column for fiscal years 2010, 2009 and 2008 represents the Company’s matching contribution to its 401(k) Plan for each named executive officer and the amount of premium paid by the Company for group term life insurance on the named executive officer’s life.  The value of perquisites and other personal benefits are not shown in the table because the aggregate amount of such compensation, if any, is less than $10,000 for each named executive officer.
Outstanding Equity Awards at 2011 Fiscal Year-End
  


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Grants of Plan-Based Awards in Fiscal Year 2010

NameGrant DateEstimated Possible Payouts Under Non-Equity Incentive Plan AwardsAll Other Stock Awards: Number of Shares of StockGrant Date Fair Value of Stock Awards
ThresholdTargetMaximum  
Arthur S. Wolcott
Chairman of the Board
April 1, 2009$47,514$95,027$237,568  
Kraig H. Kayser
President and Chief Executive Officer
April 1, 2009$47,514$95,027$237,568  
Roland E. Breunig
Chief Financial Officer
April 1, 2009
August 10, 2009
$19,308$38,617$96,542
 
468
 
$12,500
Paul L. Palmby
Chief Operating Officer
April 1, 2009
August 10, 2009
$29,201$58,402$146,003
 
1,872
 
$50,000
Dean E. Erstad
Senior Vice President, Sales
April 1, 2009$20,348$40,697$101,742  
_______________
(1)Represents the possible payouts under the Company’s Executive Profit Sharing Bonus Plan discussed in further detail on pages 15-16.  For fiscal year 2010, the Company’s pre-tax profits exceeded 20% of the Company’s consolidated net worth at the end of the prior fiscal year.  The actual amount earned by each named executive officer in fiscal year 2010 is reported under the Non-Equity Incentive Plan Compensation column in the Summary Compensation Table.


Outstanding Equity Awards at 2010 Fiscal Year-End

NameStock Awards
Number of Shares of Restricted Stock That Have Not Vested
(#)
Market Value of Shares of Restricted Stock That Have Not Vested (1)
($)
Name(#)($)
Arthur S. Wolcott
Chairman of the Board
----
  Chairman of the Board
Kraig H. Kayser
President and Chief Executive Officer
----
  President and Chief Executive Officer
Roland E. Breunig
1,244 (2)$37,158
Chief Financial Officer1,164 (2)$33,896
Paul L. Palmby
4,981 (3)$148,782
Chief Operating Officer4,659 (3)$135,670
Dean E. Erstad
Senior Vice President, Sales
----



19

______________
  Senior Vice President, Sales
  and Marketing
_______________
(1)Determined based on the closing price of the Company’s Class A Common Stock ($29.12)29.87) on March 31, 2010.2011.
(2)Mr. Breunig’s restricted stock holdings as of March 31, 20102011 vest as follows provided that he remains employed by the Company on such dates:  390 shares on August 10, 2010; 389507 shares on August 10, 2011; 268386 shares on August 10, 2012; 117235 shares on August 10, 2013.2013; 116 shares on August 10, 2014.
(3)Mr. Palmby’s restricted stock holdings as of March 31, 20102011 vest as follows provided that he remains employed by the Company on such dates:  1,558 shares on August 10, 2010; 1,5562,026 shares on August 10, 2011; 1,0771,547 shares on August 10, 2012; 468938 shares on August 10, 2013.2013; 470 shares on August 10, 2014.

 
16

20
 


Option Exercises and Stock Vested in Fiscal 2011    
       
  Stock Awards 
  Number of Shares Acquired on Vesting  Value Realized on Vesting 
Name  (#) ($) 
        
Arthur S. Wolcott  --   -- 
  Chairman of the Board        
         
Kraig H. Kayser  --   -- 
  President and Chief Executive        
  Officer        
         
Roland E. Breunig  390  $10,374 
  Chief Financial Officer        
         
Paul L. Palmby  1,558  $41,443 
  Chief Operating Officer        
         
Dean E. Erstad  --   -- 
  Senior Vice President, Sales        
  and Marketing        

Stock Vested in Fiscal Year 2010

NameStock Awards
Number of Shares
Acquired on Vesting
(#)
Value Realized on Vesting
($)
Arthur S. Wolcott
Chairman of the Board
----
Kraig H. Kayser
President and Chief Executive Officer
----
Roland E. Breunig
Chief Financial Officer
   273$  7,292
Paul L. Palmby
Chief Operating Officer
1,090$29,114
Dean E. Erstad
Senior Vice President, Sales
----

Pension Benefits
 

The Company’s Pension Plan is a funded, tax-qualified, noncontributory defined-benefit pension plan that covers certain employees, including the named executive officers.  Effective August 1, 1989, the Company amended the Pension Plan to provide improved pension benefits under an excess formula.  The excess formula for the calculation of the annual retirement benefit is: total years of credited service (not to exceed 35) multiplied by the sum of (i) 0.6% of the participant’s average salary (five highest consecutive years, excluding bonus), and (ii) 0.6% of the participant’s average salary in excess of his compensation covered by Social Security.  The amount of annual earnings that may be considered in calculating benefits under the Pension Plan is limited by law.  For 2010,2011, the annual limitation is $245,000.
 
Participants who were employed by the Company prior to August 1, 1988, are eligible to receive the greater of their benefit determined under the excess formula or their benefit determined under the offset formula as of July 31, 1989.  The offset formula is: (i) total years of credited service multiplied by $120, plus (ii) average salary multiplied by 25%, less 74% of the primary Social Security benefit.  The maximum permitted annual retirement income under either formula is $160,000.
 
The following table shows the present value of accumulated benefits payable to each of our named executive officers under our Pension Plan.

17

Name
Number of Years Credited Service
(#)
Present Value of Accumulated Benefit (1)
($)
Payments During Last Fiscal Year
($)
Arthur S. Wolcott
61$760,782$98,370
Kraig H. Kayser
18  188,852--
Roland E. Breunig
3   35,858--

 

Paul L. Palmby
23186,984--
Dean E. Erstad
14  77,884--

Name 
Number of Years Credited Service
(#)
  
Present Value of Accumulated Benefit (1)
($)
  
Payments During Last Fiscal Year
($)
 
Arthur S. Wolcott
  62  $761,361  $98,370 
Kraig H. Kayser
  19   251,280   -- 
Roland E. Breunig
  4   56,097   -- 
Paul L. Palmby
  24   247,981   -- 
Dean E. Erstad
  15   105,761   -- 
_______________
(1)Please see Note 7,8, “Retirement Plans,” in the Notes to Consolidated Financial Statements included in our Annual Report to Shareholders for the year ended March 31, 20102011 for the assumptions used in calculating the present value of the accumulated benefit.  Pension Plan service credit and actuarial values are calculated as of March 31, 2010,2011, which is the pension plan measurement date that we use for financial statement reporting purposes.
 

21


Compensation of Directors
 
Under the director compensation program, which became effective July 1, 2006, each non-employee director is paid a monthly cash retainer of $1,750.  Messrs. Wolcott and Kayser, as officers of the Company, do not receive any compensation for serving the Company as members of the Board of Directors.  The Company’s non-employee directors received the following aggregate amounts of compensation for the fiscal year ended March 31, 2010:2011:
 
NameFees Earned or Paid in Cash
Arthur H. Baer                                                                     $21,000
Andrew M. Boas (1)                                                                     $  7,000
Robert T. Brady                                                                     $21,000
John P. Gaylord                                                                     $10,500
Susan A. Henry                                                                     $21,000
G. Brymer Humphreys                                                                     $21,000
Susan W. Stuart                                                                     $21,000
Thomas Paulson                                                                     $21,000
James F. Wilson (1)                                                                     $  7,000
_______________
(1)Messrs. Boas and Wilson resigned from the Board of Directors on July 8, 2009.
Name Fees Earned or Paid in Cash 
Arthur H. Baer                                                                      $21,000 
Robert T. Brady                                                                      $21,000 
John P. Gaylord                                                                      $21,000 
Susan A. Henry                                                                      $21,000 
G. Brymer Humphreys                                                                      $21,000 
Susan W. Stuart                                                                      $21,000 
Thomas Paulson                                                                      $21,000 


Compensation Committee Interlocks
 
As noted above, the Compensation Committee is comprised of Messrs. Paulson and Gaylord and Dr. Henry.  No member of the Compensation Committee is or was formerly an officer or an employee of the Company.  No executive officer of the Company serves as a member of the board of directors and compensation committee of any entity that has one or more executive officers serving as a member of the Company’s Board of Directors, nor has such interlocking relationship existed in the past three years.
 

Certain Transactions and Relationships
 
According to written policy of the Audit Committee, any related party transactions, excluding compensation, which is delegated to the Compensation Committee, involving one of the Company’s directors or executive officers, must be reviewed and approved by the Audit Committee.  Any member of the Audit Committee who is a related party with respect to a


22

transaction under review may not participate in the deliberations or vote on the approval or ratification of the transaction.  Related parties include any of the Company’s directors or executive officers, certain of the Company’s stockholders and their immediate family members.  To identify any related party transactions, each year, the Company submits and requires each director and officer to complete director and officer questionnaires identifying any transactions with the Company in which the executive officer or director or their family members has an interest.  In addition, the Board of Directors determines, on an annual basis, which members of the Board meet the definition of independent director as defined in the NASDAQ listing standards and reviews and discusses any relationships with a director that would potentially interfere with his or her exercise of independent judgment in carrying out the responsibilities of a director.
 
Prior to December 30, 2006, the Company operated under a contract pursuant to which Birds Eye Foods supplied the Company’s New York processing plants with their raw vegetable requirements.  Birds Eye’s sources of supply were the grower-members of Pro-Fac Cooperative, Inc., a non-controlling shareholder of Birds Eye.  The prices paid for all Pro-Fac-sourced vegetables were negotiated between the Company and Birds Eye and paid directly to Birds Eye.  The Company had no negotiations with individual growers nor authority to require Birds Eye or Pro-Fac to fill from any particular grower a specific volume or percentage of the vegetables supplied to the Company.
 
The Company no longer purchases through Pro-Fac, as raw vegetables for the Company’s New York processing plants are now purchased directly from the growers.  
18

A small percentage (less than 1% in fiscal year 2010)2011) of vegetables supplied to the Company’s New York processing plants are grown by Humphreys Farm Inc. and My-T Acres, Inc.  G. Brymer Humphreys is CFO and a 23% shareholder of Humphreys Farm.  In fiscal year 20102011 the Company paid Humphreys Farm $319,000$270,000 pursuant to a raw vegetable grower contract.  Mr. Humphreys is retiring from the Board of Directors in August 2011.  Peter R. Call, a Director Nominee, is the President of My-T Acres, Inc., which supplied the Company approximately $952,000 pursuant to a raw vegetable grower contract in fiscal 2011.  The Chairman of the Audit Committee reviewed the relationship and determined that the Humphreys Farm grower contract wasand the My-T Acres contract were negotiated at armsarm's length and on no more favorable terms than to other growers in the marketplace.
 

19

 
 

23
 



OWNERSHIPOF COMPANY STOCK
 
Security Ownership of Certain Beneficial Owners
 
To the best of the Company’s knowledge, no person or group (as those terms are used in Section 13(d)(3) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) beneficially owned, as of June 25, 2010,24, 2011, more than five percent of the shares of any class of the Company’s voting securities, except as set forth in the following table.  Beneficial ownership for these purposes is determined in accordance with applicable SEC rules and includes shares over which a person has sole or shared voting power or investment power.  The holdings of Common Stock listed in the table do not include the shares obtainable upon conversion of the 10% Series A Preferred Stock and the 10% Series B Preferred Stock, which currently are convertible into both Class A Common Stock and Class B Common Stock o non the basis of 20 and 30 shares of Preferred Stock, respectively, for each share of Common Stock.
 
Amount of Shares and Nature   
 
Amount of Shares and Nature
of Beneficial Ownership
 of Beneficial Ownership   
Title of ClassName and Address of Beneficial OwnerSole Voting/ Investment PowerShared Voting/ Investment PowerTotalPercent of Class (1)Name and Address of Beneficial OwnerSole Voting/ Investment PowerShared Voting/ Investment PowerTotal Percent of Class (1) 
      
6% Preferred Stock
Arthur S. Wolcott
1605 Main Street
Sarasota, Florida
32,844--32,844 (2)16.42%Arthur S. Wolcott     
1605 Main Street     
Sarasota, Florida32,844 --32,844 (2) 16.42 %
       
Kurt C. Kayser     
Bradenton, Florida27,536 --27,536  13.77  
       
Susan W. Stuart      
Fairfield, Connecticut25,296 --25,296  12.65  
       
Bruce S. Wolcott      
Canandaigua, New York25,296 --25,296  12.65  
       
Grace W. Wadell      
Wayne, Pennsylvania25,292 --25,292  12.65  
       
Mark S. Wolcott      
Pittsford, New York25,292 --25,292  12.65  
Kurt C. Kayser
Bradenton, Florida
27,536--27,53613.77       
Susan W. Stuart
Fairfield, Connecticut
25,296--25,29612.65L. Jerome Wolcott, Jr.      
Bruce S. Wolcott
Canandaigua, New York
25,296--25,29612.65Costa Mesa, California15,222 --15,222  7.61  
Grace W. Wadell
Wayne, Pennsylvania
25,292--25,29212.65       
Mark S. Wolcott
Pittsford, New York
25,292--25,29212.65Peter J. Wolcott      
L. Jerome Wolcott, Jr.
Costa Mesa, California
15,222--15,2227.61Bridgewater, Connecticut15,222 --15,222  7.61  
Peter J. Wolcott
Bridgewater, Connecticut
15,222--15,2227.61       
10% Series A Preferred StockArthur S. Wolcott212,840--212,840 (3)52.26Arthur S. Wolcott212,840 --212,840 (3)52.26  
Kraig H. Kayser
418 East Conde Street
Janesville, Wisconsin
32,168141,644173,812 (4)42.68      
Hannelore Wolcott-Bailey
Penn Yan, New York
20,588--20,588 (5)5.05Kraig H. Kayser     
418 East Conde Street     
Janesville, Wisconsin32,168 141,644 173,812 (4)42.68  
      
Hannelore Wolcott-Bailey     
Penn Yan, New York20,588 --20,588 (5)5.05  

 
20

24
 

        
10% Series B Preferred Stock       
 Arthur S. Wolcott212,200 --212,200 (6)53.05 %
        
 Kraig H. Kayser--165,080 165,080 (7)41.27  
        
 Hannelore Wolcott-Bailey22,720 --22,720 (8)5.68  
        
Class A Common StockManulife Financial Corporation802,928 63,506 866,434 (9)9.02  
 200 Bloor Street, East      
 Toronto, Ontario, Canada      
        
 I. Wistar Morris, III      
 4 Tower Bridge, Suite 300      
 200 Barr Harbor Drive      
 West Conshohocken, Pennsylvania194,470 513,531 708,001 (10)7.37  
        
 Nicholas Company, Inc.      
 700 North Water Street      
 Milwaukee, Wisconsin665,300 --665,300 (11)6.92  
        
 Franklin Resources, Inc.      
 One Franklin Parkway      
 San Mateo, California578,094 --578,094 (12)6.02  
        
 BlackRock Inc.      
 40 East 52nd Street      
 New York, New York731,153 --731,153 (13)7.61  
        
 Kraig H. Kayser68,224 157,104 225,328 (14)2.35  
        
 Susan W. Stuart57,214 105,288 162,502 (15)1.69  
        
 Arthur S. Wolcott--96,936 96,936 (16)1.01  
        
 Seneca Foods 401(k) Plan524,048 --524,048  5.45  
        
Class B Common StockKraig H. Kayser88,157 162,584 250,741 (17)11.78 %
        
 Susan W. Stuart63,492 134,666 198,158 (18)9.31  
        
 I. Wistar Morris, III43,500 90,130 133,630 (19)6.28  
        
 Franklin Resources, Inc.121,500 --121,500 (20)5.71  
        
 Arthur S. Wolcott8,551 83,508 92,059 (21)4.33  
        
 Seneca Foods Pension Plan300,000 --300,000  14.10  

  
Amount of Shares and Nature
of Beneficial Ownership
 
Title of ClassName and Address of Beneficial OwnerSole Voting/ Investment PowerShared Voting/ Investment PowerTotalPercent of Class (1)
 
10% Series B Preferred Stock
 
Arthur S. Wolcott
 
212,200
 
--
 
212,200 (6)
 
53.05
 Kraig H. Kayser--165,080165,080 (7)41.27
 Hannelore Wolcott-Bailey22,720--  22,720 (8)5.68
    
      
Class A Common Stock
Manulife Financial Corporation
200 Bloor Street, East
Toronto, Ontario, Canada
1,025,220--1,025,220 (9)12.02
 
I. Wistar Morris, III
4 Tower Bridge, Suite 300
200 Barr Harbor Drive
West Conshohocken, Pennsylvania
194,470513,531708,001 (10)8.30
 
Franklin Resources, Inc.
One Franklin Parkway
San Mateo, California
578,500--578,500 (11)7.91
 
BlackRock Global Investors
40 East 52nd Street
New York, New York
540,592--540,592 (12)6.34
 
River Road Asset Management, LLC.
462 South Fourth Street
Suite 1600
Louisville, Kentucky
397,200128,610525,810 (13)6.16
 
The Pillsbury Company
General Mills, Inc.
Number One General Mills Blvd
Minneapolis, Minnesota
--346,570346,570 (14)4.06
 Kraig H. Kayser65,658159,640225,298 (15)2.64
 Susan W. Stuart57,214105,288162,502 (16)1.91
 Arthur S. Wolcott--106,936106,936 (17)1.25
 Seneca Foods 401(k) Plan520,836--520,8366.11
      
      


25


  
Amount of Shares and Nature
of Beneficial Ownership
 
Title of ClassName and Address of Beneficial OwnerSole Voting/ Investment PowerShared Voting/ Investment PowerTotalPercent of Class (1)
Class B Common StockKraig H. Kayser87,228158,835246,063 (18)11.28
 Susan W. Stuart63,492134,666198,158 (19)9.10
 I. Wistar Morris, III43,50090,130133,630 (20)6.14
 Franklin Resources, Inc.121,500        -121,500 (21)5.58
 Arthur S. Wolcott   8,55183,508  92,059 (22)4.23
 Seneca Foods Pension Plan299,700--299,70013.76
      
_________________________
(1)The applicable percentage of beneficial ownership is based on the number of shares of each class of voting stock outstanding as of March 31, 2010.2011.  With respect to certain persons, the percentage of beneficial ownership of Class A Common Stock includes the shares of Class A Common Stock that may be acquired upon conversion of the Company’s Convertible Participating Preferred Stock but such shares are not treated as outstanding for the purpose of computing the percentage ownership of any other person.
(2)Does not include 101,176 shares of 6% Preferred Stock held directly by Mr. and Mrs. Wolcott’s offspring, as to which Mr. Wolcott disclaims beneficial ownership.
(3)These shares are convertible into 10,642 shares of Class A Common Stock and 10,642 shares of Class B Common Stock.
(4)Mr. Kayser has shared voting and investment power with respect to 141,644 shares of 10% Series A Preferred Stock held in two trusts of which he is a co-trustee and in which he and members of his family are beneficiaries.  The total 173,812 shares of 10% Series A Preferred Stock are convertible into 8,690 shares of Class A Common Stock and 8,690 shares of Class B Common Stock.
21

(5)These shares are convertible into 1,029 shares of Class A Common Stock and 1,029 shares of Class B Common Stock.
(6)These shares are convertible into 7,073 shares of Class A Common Stock and 7,073 shares of Class B Common Stock.
(7)Mr. Kayser has shared voting and investment power with respect to 165,080 shares of 10% Series B Preferred Stock held in two trusts of which he is a co-trustee and in which he and members of his family are beneficiaries.  The total 165,080 shares of 10% Series B Preferred Stock are convertible into 5,502 shares of Class A Common Stock and 5,502 shares of Class B Common Stock.
(8)These shares are convertible into 757 shares of Class A Common Stock and 757 shares of Class B Common Stock.
(9)Based on a Form 4the statement on  Schedule 13G filed with the SEC on June 9, 2010May 10, 2011 by Manulife Financial Corporation and itsit indirect wholly-owned subsidiary, John Hancock Life Insurance Company (U.S.A.).
(10)
Based on a statement on Schedule 13D filed with the SEC on April 19, 2010 by I. Wistar Morris, III.  Of the 708,001 shares beneficially owned by Morris individually and through his immediate family, 90,000 shares are held in his name, 104,470 shares are held in nominees’ name for his benefit; 20,000 shares are held in nominee name in a trust for his benefit, 141,100 shares are held in his wife’s name, and 43,639 shares are held in nominee’s name for her benefit;  36,200 shares are held in nominee name in a trust for her benefit, 120,000 shares are held in the name of a partnership for the benefit of his children, 42,200 shares are held in nominee name for their benefit;  28,300 shares are held in nominee name for his children’s trusts, 58,592 shares are held in the name of a Foundation in which Morris is co-trustee and 11,900 shares are held in nominee name for the Foundation; and 1,600 shares are held in nominee name for a trust in which he is trustee.


26

(11)Based on the statement on  Schedule 13G filed with the SEC on February 7, 2011 by Nicholas Company, Inc., Albert O. Nicholas, and Nicholas Fund, Inc.
(12)  Based on a statement on Schedule 13G filed with the SEC on August 10, 2009February 9, 2011 by Franklin Resources, Inc., Charles B. Johnson, Rupert H. Johnson, Jr. and Franklin Advisory Services, LLC.
(12)(13)  Based on a statement on Schedule 13G filed with the SEC on January 29, 2010February 8, 2011 by BlackRock Global Investors.
(13)Based on a statement on Schedule 13F-HR filed with the SEC on May 11, 2010 by River Road Asset Management, LLC.Inc.
(14)Based on a statement on Schedule 13D filed with the SEC on March 22, 1996 by The Pillsbury Company (now a subsidiary of General Mills, Inc.) and Grand Metropolitan.
(15)Mr. Kayser has sole voting and investment power over 65,628 shares of Class A Common Stock owned by him and sole voting but no investment power over 5,550 shares owned by his siblings and their children, which are subject to a voting trust agreement of which Mr. Kayser is a trustee.  The shares in the table include personal 401(k) holdings of 2,4662,596 shares.  The shares in table include 2,375 shares for which Mr. Kayser is the custodian. Mr. Kayser has shared voting and investment power with respect to 72,99372,243 shares held in two trusts of which he is a co-trustee and in which he and members of his family are beneficiaries.  The shares reported in the table include 76,936 shares held by the Seneca Foods Foundation (the “Foundation”), of which Mr. Kayser is a director.  The shares reported in the table do not include (i) 14,521 shares owned by Mr. Kayser’s mot her,mother, (ii) 19,000 shares held in trust for Mr. Kayser’s mother, (iii) 5,4696,619 shares held by Mr. Kayser’s brothers, or (iv) 520,836524,048 shares held by the Seneca Foods Corporation Employee Savings Plan (the “401(k) Plan”), over which the Company’s officers may be deemed to have shared voting and investment power.  Mr. Kayser has shared voting and investment power with respect to the shares held by the Foundation.  He disclaims beneficial ownership of the shares held by his mother and in trust for his mother, the shares held by his brother and the shares held by the 401(k) Plan.
(16)(15)  The shares in the table include (i) 12,616 shares of Class A Common Stock held by Ms. Stuart’s husband, (ii) 15,736 shares owned by her sister’s children, of whom Ms. Stuart is the trustee, (iii) 76,936 shares held by the Foundation, of which Ms. Stuart is a director.  Ms. Stuart has shared voting and investment power with respect to the shares held by the Foundation and sole voting and investment power with respect to the shares owned by her sister’s children.  She disclaims beneficial ownership of the shares held by her husband.
(17)(16)  The shares in the table include (i) 30,00020,000 shares of Class A Common Stock held by Mr. Wolcott’s wife, (ii) 76,936 shares held by the Foundation, of which Mr. Wolcott is a director.  The shares reported in the table do not include (i) 308,528 shares of Class A Common Stock held directly by Mr. and Mrs. Wolcott’s offspring and their families, or (ii) 520,836524,048 shares held by the 401(k) Plan, over which the Company’s officers may be deemed to have shared voting and investment power.  Mr. Wolcott has shared voting and investment power with respect to the shares held by the Foundation.  He disclaims beneficial ownership with respect to the shares held by his wife, his offspring and their families and the 401(k) Plan.
(18)(17)  
Mr. Kayser has sole voting and investment power over 87,22887,628 shares of Class B Common Stock he owns and sole voting but no investment power over 9,950 shares owned by his siblings and their children, which are subject to a voting trust agreement of which Mr. Kayser is a trustee.  The shares in the table include personal 401(k) holdings of 505529 shares.  Mr. Kayser has shared voting and investment power with respect to 75,35674,956 shares held in two trusts of which he is a co-trustee and in which he and members of his family are beneficiaries.  The shares in the table include 74,924 shares held by the Foundation, of which Mr. Kayser is a director.  The shares in the table do not include (i) 299,700300,000 shares held by the Pension Plan, , of which Mr. Kayser is a trustee, (ii) 14,531 shares owned by Mr. Kayser’s mother, (iii) 19,000 shares held in trust for Mr. Kayser’s mother or (iv) 106,816 shares held by the 401(k) Plan.  Mr. Kayser has shared voting and investment power with respect to the shares held by the Pension Plan, the 401(k) Plan and the Foundation.  He disclaims beneficial ownership of the shares held by his mother and in trust for his mother.
(19)(18)  The shares reported in the table include (i) 18,894 shares of Class B Common Stock held by Ms. Stuart’s husband, (ii) 40,848 shares owned by her sister’s children, of which Ms. Stuart is the trustee and (iii) 74,924 shares held by the Foundation, of which Ms. Stuart is a director.  The shares in the table do not include 299,700300,000 shares held by the Pension Plan, of which Ms. Stuart is a trustee.  Ms. Stuart has shared voting and investment power with respect to the shares held the Pension Plan and the Foundation and sole voting and investment power with respect to the shares owned by her sister’s children.  She disclaims beneficial ownership of the shares held by her husband.
22

(20)(19)  Based on a statement on Schedule 13D filed with the SEC on April 19, 2010 by I. Wistar Morris, III.  Of the 133,630 shares beneficially owned by Mr. Morris individually and through his immediate family, 41,098 shares are held nominees’ name for the benefit of his wife; 1,100 shares are held in nominee name in a trust for her benefit; 31,000 shares are held in nominee name in a partnership for the benefit of his children, 1,500 shares are held in nominee name for the benefit of his daughter, 1,500 shares are held in nominee name in a trust for his daughter’s benefit and 13,932 shares are held in nominee name in a Foundation in which Morris is co-trustee.  
(21)(20)  Based on a statement on Schedule 13G filed with the SEC on January 28, 2010 by Franklin Resources, Inc.February 2, 2010.
(22)(21)  The shares in the table include (i) 8,584 shares of Class B Common Stock held by Mr. Wolcott’s wife and (ii) 74,924 shares held by the Foundation, of which Mr. Wolcott is a director.  The shares in the table do not include (i) 448,608 shares of Class B Common Stock held directly by Mr. and Mrs. Wolcott’s offspring and their families, (ii) 299,700300,000 shares held by the Pension Plan, of which Mr. Wolcott is a trustee or (iii) 106,816 shares held by the 401(k) Plan.  Mr. Wolcott has shared voting and investment power with respect to the shares held by the Pension Plan, the 401(k) Plan and the Foundation.  He disclaims beneficial ownership with respect to the shares held by his wife, his offspring and their families.

Security Ownership of Management and Directors
 
The following table sets forth certain information available to the Company with respect to shares of all classes of the Company’s voting securities owned by each director, each nominee for director, each executive officer and all directors, nominees and executive officers as a group, as of June 25, 2010.24, 2011.  Beneficial ownership for these purposes is determined in accordance with applicable SEC rules and includes shares over which a person has sole or shared voting power or investment power.  The holdings of Common Stock listed in the table do not include the shares obtainable upon conversion of the 10% Series A Preferred Stock and the 10% Series B Preferred Stock, which currently are convertible into both Class A Common Stock and Class B Common Stock on the basis of 20 and 30 shares of Preferred Stock, respect ively,respectively, for each share of Common Stock.
 

Name of Beneficial OwnerTitle of Class Shares Beneficially Owned  Percent of Class (1) 
        
Arthur H. BaerClass B Common Stock  3,000   * 
          
Robert T. BradyClass A Common Stock (2)  1,500   * 
          
Peter R. CallClass A Common Stock  100   * 
          
John P. GaylordClass A Common Stock  1,000   * 
          
Susan A. HenryClass A Common Stock  -   - 
          
Samuel T. HubbardClass A Common Stock  500   * 
          
G. Brymer HumphreysClass A Common Stock (3)  1,200   * 
 Class B Common Stock  800   * 
          
Kraig H. KayserClass A Common Stock (4)  225,328   2.35 
 Class B Common Stock (4)  250,741   11.78 
 6% Preferred Stock (4)  8,000   4.00 
 10% Series A Preferred Stock (4)  173,812   42.68 
 10% Series B Preferred Stock (4)  165,080   41.27 
          
Thomas PaulsonClass A Common Stock  500   * 
          
Susan W. StuartClass A Common Stock (5)  162,502   1.69 
 
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 Class B Common Stock (5)  198,158   9.31 
 6% Preferred Stock (5)  25,296   12.65 
          
Arthur S. WolcottClass A Common Stock (6)  96,936   1.01 
 Class B Common Stock (6)  92,059   4.33 
 6% Preferred Stock (6)  32,844   16.42 
 10% Series A Preferred Stock (6)  212,840   52.26 
 10% Series B Preferred Stock (6)  212,200   53.05 
          
Roland E. BreunigClass A Common Stock  2,669   * 
 Class B Common Stock  131   * 
          
Dean E. ErstadClass A Common Stock  1,327   * 
 Class B Common Stock  270   * 
          
Paul L. PalmbyClass A Common Stock  10,768   * 
 Class B Common Stock  481   * 
          
All directors and executive officers as a groupClass A Common Stock (7)  873,198   9.09 
 Class B Common Stock (7)  801,197   37.65 
 6% Preferred Stock (7)  66,140   33.07 
 10% Series A Preferred Stock (7)  386,652   94.94 
 10% Series B Preferred Stock (7)  377,280   94.32 

Name of Beneficial OwnerTitle of ClassShares Beneficially OwnedPercent of Class (1)
Arthur H. Baer
Class B Common Stock3,000*
Robert T. Brady
Class A Common Stock (2)1,500*
John P. Gaylord
Class A Common Stock1,000*
G. Brymer Humphreys
Class A Common Stock (3)
Class B Common Stock
1,200
800
*
*
Kraig H. Kayser
Class A Common Stock (4)
Class B Common Stock (4)
6% Preferred Stock (4)
10% Series A Preferred Stock (4)
10% Series B Preferred Stock (4)
225,298
246,063
8,000
173,812
165,080
2.36
11.30
4.00
42.68
41.27
Susan W. Stuart
Class A Common Stock (5)
Class B Common Stock (5)
6% Preferred Stock (5)
162,502
198,158
25,296
1.70
9.10
12.65
Thomas Paulson
Class A Common Stock500*
Arthur S. Wolcott
Class A Common Stock (6)
Class B Common Stock (6)
6% Preferred Stock (6)
10% Series A Preferred Stock (6)
10% Series B Preferred Stock (6)
106,936
92,059
32,844
212,840
212,200
1.12
4.23
16.42
52.26
53.05
Roland E. Breunig
Class A Common Stock
Class B Common Stock
2,058
103
*
*
Paul L. Palmby
Class A Common Stock
Class B Common Stock
8,484
763
*
*
Dean E. Erstad
Class A Common Stock
Class B Common Stock
1,314
269
*
*
All directors and executive officers as a group
Class A Common Stock (7)
Class B Common Stock (7)
6% Preferred Stock (7)
10% Series A Preferred Stock (7)
10% Series B Preferred Stock (7)
884,592
788,711
66,140
386,652
377,280
9.26
36.21
33.07
94.94
94.32
_________________________
*           Less than 1.0%.
(1)The applicable percentage of beneficial ownership is based on the number of shares of each class of voting stock outstanding as of the Record Date.  With respect to certain persons, the percentage of beneficial ownership of Class A Common Stock includes the shares of Class A Common Stock that may be


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acquired upon conversion of the Company’s Convertible Participating Preferred Stock but such shares are not treated as outstanding for the purpose of computing the percentage ownership of any other person.
(2)Does not include 300 shares of Class A Common Stock and 300 shares of Class B Common Stock owned by Mr. Brady’s children as to which Mr. Brady disclaims beneficial ownership.
(3)Includes 400 shares of the Company’s Convertible Participating Preferred Stock, which are convertible into shares of Class A Common Stock on a one-for-one basis.
(4)See notes 4, 7, 15,14, and 1817 to the table under the heading “ -- Security Ownership of Certain Beneficial Owners.”
(5)See notes 1615 and 1918 to the table under the heading “ -- Security Ownership of Certain Beneficial Owners.”
(6)See notes 2, 3, 6, 17,16, and 2221 to the table under the heading “ -- Security Ownership of Certain Beneficial Owners.”
(7)See footnotes (2) through (6).  With respect to the Class A Common Stock, also includes 520,836524,048 shares held by the 401(k) Plan over which the Company’s officers may be deemed to have shared voting and investment power.  With respect to the Class B Common Stock, also includes 299,700300,000 shares related to the Pension Plan and 106,816 shares held by the 401(k) Plan.

Section 16(a) Beneficial Ownership Reporting Compliance
 
Section 16(a) of the Exchange Act requires that the Company’s directors, officers and shareholders owning more than 10% of a registered class of equity securities of the Company file reports regarding their ownership and changes in that ownership with the SEC.  The Company believes that all Section 16(a) filing requirements applicable to its directors, executive officers and greater than ten percent beneficial owners were met for fiscal 2010, except that the Forms 4 to report the awards of restricted stock to six individuals pursuant to the Company's 2007 Equity Incentive Plan were filed late and a Form 3 for a 10% non-affiliated beneficial owner was filed late.2011.
 

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PROPOSAL TWO: TO APPROVEPROVIDE AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATIONAPPROVAL ON EXECUTIVE COMPENSATION
 
As required by SEC rules, we are asking our shareholders to provide an advisory, nonbinding vote to approve the compensation awarded to our named executive officers, as we have described it in the “Compensation of Executive Officers” section of this Proxy Statement.
As described in detail under the heading “Compensation Discussion and Analysis,” we seek to closely align the interests of our named executive officers with the interests of our shareholders. Our compensation programs are designed to reward our named executive officers for the achievement of short-term and long-term strategic and operational goals and the achievement of increased total shareholder return, while at the same time avoiding the encouragement of unnecessary or excessive risk-taking.
You may vote for or against the following resolution, or you may abstain. This vote is not intended to address any specific item of compensation, but rather the overall compensation of our named executive officers and the philosophy, policies and procedures described in this Proxy Statement.
Accordingly, we ask our shareholders to vote on the following resolution at the Meeting:
“RESOLVED, that the Company’s shareholders approve, on an advisory basis, the compensation awarded to the Company’s named executive officers for 2011, as disclosed under SEC rules, including the Compensation Discussion and Analysis, the compensation tables and related material included in this Proxy Statement.”
While this vote is advisory and not binding on our Company, the Board and the Compensation Committee expect to consider the outcome of the vote, along with other relevant factors, when considering future executive compensation decisions.
The Board of Directors has approved, subject torecommends that you vote “FOR” the approval of the Company'sforegoing resolution.

PROPOSAL THREE: TO PROVIDE AN ADVISORY VOTE ON THE FREQUENCY OF   FUTURE ADVISIORY VOTES ON EXECUTIVE COMPENSATION
In addition to providing our shareholders with the opportunity to cast an amendmentadvisory vote on executive compensation, we are also seeking an advisory, nonbinding vote on how frequently the advisory vote on executive compensation should be presented to shareholders, as required by SEC rules. You may vote your shares to have the advisory vote held annually, every two years or every three years, or you may abstain.
Our Board of Directors has determined that an advisory vote on executive compensation that occurs once every three years is the most appropriate alternative for the Company and therefore our Board recommends that you vote for a three-year interval for the advisory vote on executive compensation. In determining its recommendation, the Board considered how an advisory vote once every three years will provide our shareholders with sufficient time to evaluate the effectiveness of our overall compensation philosophy, policies and practices in the context of our long-term business results for the corresponding period, while avoiding over-emphasis on short-term variations in compensation and business results. An advisory vote occurring once every three years will also permit our shareholders to observe and evaluate the impact of any changes to our executive compensation policies and practices which have occurred since the last advisory vote on executive compensation, including changes made in response to the Company's Certificateoutcome of Incorporation to delete Article 10 in its entirety.a prior advisory vote on executive compensation.
 
Article 10 was added
The Company recognizes that the shareholders may have different views as to the Certificatebest approach for the Company, and therefore we look forward to hearing from our shareholders as to their preferences on the frequency of Incorporation in connection withan advisory vote on executive compensation.
While this vote is advisory and not binding on our Company, the 1998 issuanceBoard expects to take into account the outcome of the convertible participating preferred stock to Carl Marks Strategic Investments, L.P., Carl Marks Strategic Investments, II, L.P., Uranus Fund, Ltd. or certain of their affiliates (collectively, the “Investors”).  Article 10 of the Certificate of Incorporation currently provides that until the Investors or their permitted assignees own, in the aggregate, 15% or less of the Company’s outstanding Class A Common Stock (assuming conversion of all shares of Participating Preferred Stock into Class A Common Stock), all directors of the Corporation shall be present at any meeting of the directors in order to constitute a quorum for the transaction of certain “Major Corporate Actions”vote, along with other relevant factors, and such actions will require unanimous approval of all of the Corporation’s directors.when considering future advisory votes on executive compensation.
 
On July 21, 2009, certain shareholders of the Company closed on the sale of 3,756,332 shares of Class A Common Stock (including the shares sold pursuant to the underwriters’

 
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overallotment option) pursuantThe Board of Directors recommends a vote of “Every Three Years” on Proposal Three relating to an Underwriting Agreement among the Company, the selling shareholders, Merrill Lynch Pierce Fenner & Smith Inc. and Piper Jaffray & Co.  As a resultfrequency of this secondary stock offering, the Investors and their permitted assignees own 15% or less of the Company’s outstanding Class A Common Stock (assuming, conversion of all shares of Participating Preferred Stock into Class A Common Stock) and, as a result of such circumstance, the provisions of Article 10 of the Certificate of Incorporation are of no further force or effect.future advisory votes on executive compensation.
 
If this Proposal Two is approved by the Company’s shareholders, Article 10 of the Certificate of Incorporation will be deleted in its entirety..
The affirmative vote of a majority of the votes entitled to vote on this proposal is required to approve this Proposal Two. Abstentions and broker non-votes will have the same effect as votes against this Proposal Two. Unless otherwise instructed, proxies will be voted "FOR" the approval of this Proposal Two.
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" PROPOSAL TWO TO APPROVE AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION.

PROPOSAL THREEFOUR: RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
The Audit Committee of the Board of Directors has appointed BDO Seidman,USA, LLP (BDO USA) to act as auditors for the fiscal year ending March 31, 2011.2012.  BDO SeidmanUSA has served as the Company’s registered independent public accounting firm since December 8, 2005.  A representative of BDO SeidmanUSA is expected to be present at the Annual Meeting and will have an opportunity to make a statement, if he or she so desires, and will be available to respond to appropriate questions.
 
At the Annual Meeting, the shareholders will be asked to ratify the selection of BDO SeidmanUSA as the Company’s independent registered public accounting firm.  Pursuant to the rules and regulations of the SEC, the Audit Committee has the direct responsibility to appoint, retain, approve the compensation and oversee the work of the Company’s independent registered public accounting firm.  Consequently, the Audit Committee will consider the results of the shareholder vote on ratification, but will exercise its judgment, consistent with its primary responsibility, on the appointment and retention of the Company’s independent auditors.
 
The affirmative vote of a majority of the votes cast on the proposal, assuming a quorum is present at the Meeting, is required to ratify the appointment of BDO Seidman.  The directors of the Company unanimously recommend a vote FOR the ratification of BDO SeidmanUSA as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 2011.  Unless otherwise instructed, proxies will be voted FOR ratification of the appointment of BDO Seidman.2012.
 


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Principal Accountant Fees and Services
 
The following table shows the fees paid or accrued by the Company for the audit and other services provided by BDO SeidmanUSA for fiscal years 20102011 and 2009.2010.
 
 2010  2009  2011  2010 
Audit Fees (1)  $623,834  $605,788  $660,591  $623,834 
Audit-Related Fees (2)   70,000   --   --   70,000 
All Other Fees   --   --   --   -- 
Total  $693,834  $605,788  $660,591  $693,834 
_________________________
(1)Includes fees and expenses related to the fiscal year audit and interim reviews, notwithstanding when the fees and expenses were billed or when the services rendered.
(2)Includes fees and expenses for services rendered from April through March of the fiscal year, notwithstanding when the fees and expenses were billed. Consists of attestations related to SEC filings, including current reports on Form 8-K related to acquisitions, comfort letters, consents, and comment letters.

All audit, audit-related and non-audit services were pre-approved by the Audit Committee, which concluded that the provision of such services by BDO SeidmanUSA was compatible with the maintenance of that firm’s independence in the conduct of its auditing functions.  The Audit Committee’s pre-approval policies provide that the Chairman of the Audit Committee has the authority to approve individual audit related and permitted non-audit engagements up to $10,000.$10,000 subject to subsequent review and approval by the entire audit committee.  Larger engagements require majority Audit Committee approval.  There were no engagements of this type provided by the principal accountant during the last two years.
 

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OTHER MATTERS
 
The management of the Company does not know of any other matters to come before the Annual Meeting.  However, if any other matters come before the Annual Meeting, it is the intention of the persons designated as proxies to vote in accordance with their judgment on such matters.
 

SHAREHOLDER PROPOSALS FOR THE
 
20112012 ANNUAL MEETING
 
Proposals for the Company’s Proxy Material
 
Any Company shareholder who wishes to submit a proposal for presentation at the Company’s 20112012 Annual Meeting must submit such proposal to the Company at its office at 3736 South Main Street, Marion, New York 14505, Attention: Secretary, no later than March 3, 2011,2012, in order to be considered for inclusion, if appropriate, in the Company’s proxy statement and form of proxy relating to its 20112012 Annual Meeting.
 
Proposals to be Introduced at the Annual Meeting but not Intended to be Included in the Company’s Proxy Material
 

31
For any shareholder proposal to be presented in connection with the 20112012 Annual Meeting, including any proposal relating to the nomination of a director to be elected to the Board of Directors of the Company, a shareholder must give timely written notice thereof to the Company in compliance with the advance notice provisions of the federal securities laws.  To be timely, a qualified shareholder must give written notice to the Company at the Company’s offices not later than May 17, 2011.2012.
 
BY ORDER OF THE BOARD OF DIRECTORS
 
/s/Jeffrey L. Van Riper
 
JEFFREY L. VAN RIPER
 
Secretary
 


27

 
 

32
 

SENECA FOODS CORPORATION
3736 South Main Street
Marion, NY 14505

PROXY
FOR ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON AUGUST 5, 20104, 2011

The undersigned shareholder of SENECA FOODS CORPORATION (the "Company") hereby appoints and constitutes ARTHUR S. WOLCOTT and KRAIG H. KAYSER, and either of them, the proxy or proxies of the undersigned, with full power of substitution and revocation, for and in the name of the undersigned to attend the annual meeting of shareholders of the Company to be held at 3736 South Main Street, Marion, New York, on Thursday, August 5, 2010,2011, at 1:12:00 p.m.Noon., Eastern Daylight Savings Time, and any and all adjournments thereof (the "Meeting"), and to vote all shares of stock of the Company registered in the name of the undersigned and entitled to vote at the Meeting upon the matters set forth below:
 
MANAGEMENT RECOMMENDS A VOTE FOR ITEM 1, FOR ITEM 2, "EVERY THREE YEARS" ON ITEM 3, AND FOR ITEM 2.4.

1. Election of Directors: Election of three nominees to serve until the annual meeting of shareholders in 20132014 and until their successors are duly elected and shall qualify:

¨  FOR all nominees listed below      ¨ WITHHOLD AUTHORITY to vote for     ¨ FOR all except nominees
                                                             all nominees listed below.                                  indicated below.

INSTRUCTION: To withhold authority to vote for any individual nominee, strike a line through their name in the list below:
 
John P. Gaylord, Susan A. Henry, Susan W. StuartPeter R. Call, Samuel T. Hubbard, Arthur S. Wolcott

2. To considerprovide an amendment to the Company's Certificate of Incorporationadvisory vote for the purpose of deleting Article 10 thereto.approval on executive compensation.

¨ FOR             ¨ AGAINST
¨ ABSTAIN

3. To provide an advisory vote on the frequency of future advisory votes on executive compensation.

¨ EVERY THREE YEARS     ¨ EVERY TWO YEARS 
¨ EVERY YEAR¨ ABSTAIN

4 Appointment of Auditors: Ratification of the appointment of BDO Seidman,USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 2010.2012.

¨ FOR             ¨ AGAINST
¨ ABSTAIN

In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the Meeting or any adjournment thereof.

The shares represented by this Proxy will be voted as directed by the shareholder.  IF NO CHOICES ARE SPECIFIED, THIS PROXY WILL BE VOTED FOR ITEM 1, ITEM 2, ITEM 4 AND "EVERY THREE YEARS" FOR ITEM 3.
 
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

Signature_______________________________ Dated:__________________________________

Joint owners should each sign. Executors,
administrators, trustees, guardians, and
corporate officers should give their titles.

(PLEASE SIGN AND RETURN PROMPTLY)